face

среда, 17. април 2013.

YOU are more beautiful than you think!



Dove's latest "real beauty" campaign just got grittier. No more real women laughing in theirunderwear or crying with happiness at the site of their image posted on a billboard in Times Square. For their latest efforts in self-actualizing beauty, the company hired an FBI sketch artist to hammer the point home: You’re beautiful. 


The subjects had also been asked to spend time with strangers who gave the sketch artist a description of the women for him to draw.

In the end, the sketches produced from women's self-descriptions were less attractive than those drawn from strangers' descriptions. The women’s reactions: "I should be more grateful for my natural beauty," said one woman. "We should spend more time focusing on the things we do like."

The video, posted to YouTube on Monday has been viewed over 1 million times and hit a nerve, garnering almost 1,500 comments, ranging from positive to exasperated.

One YouTube user wrote: “When I saw this, I sat for 15 minutes straight crying so much. The message is crystal clear and powerful, yet I still think of myself the same way these ladies did at the start. I wish I could think differently of myself.”

Meanwhile, blogger Stacy Bias considered the ad skewed. “These experiences are so plainly curated," wrote Bias. "They chose pretty, well-dressed women of a certain class and they chose people of a similar attractiveness-scale and social class to describe them.” She also made the point that being “beautiful” should probably not be a woman’s main goal. Believing that others see us as beautiful? Believing that we are beautiful? I want people to question their negative self-perceptions, sure. But I would love for that to happen in a context where beauty doesn’t always end up valorized."

In a statement emailed to Yahoo! Shine, a Dove representative wrote: "We’re seeing an overwhelming number of positive responses to the 'Dove Real Beauty Sketches' film. Dove is committed to creating a world where beauty is the source of confidence, not anxiety. We believe that all women are beautiful and are saddened by the fact that only 4% of women don’t think that they’re beautiful. We hope that the Dove Real Beauty Sketches inspires all women to see the beauty in themselves that others do."

It's yet another ambitious attempt by Dove to promote self-love. Their tactics haven't always worked. One past campaign included promising to let users “replace” weight-loss ads that make women feel bad about themselves. According to Business Insider, the ads didn’t fulfill their promise. Another campaign included launching a device that with one click, reversed the applied Photoshop to models. As Business Insider pointed out, the app didn’t work.
In an era of airbrushing, Dove's message of "love yourself" is headed in the right direction.

source: Yahoo shine

среда, 03. април 2013.

Spring makeup

Iako se napolju ne primecuje da je prolece vec pocelo, mi znamo da jeste, i zelimo vise sunca, lepog vremena, vise boja, krupnije kovrdze, i drugacije sminke!

Ali,(avaj!) trendovi koji se postavljaju za prolece i leto se neznatno razlikuju od onih za proslo leto, ili cak i zimu.

Tu su i dalje ajlajneri, crvene usne, izrazene obrve, kreoni i ajlajneri u bojama, svez i zdrav izgled koze, i poneki smokey eye. Jedina razlika je sto se pored crvenog karmina ove sezone setaju i hot pink nijanse.
U slikama to bi izgledalo ovako:










Color-blocking i trend jakih boja nije toliko prisutan jer je ostavljen za smelije i veselije :) Ja mislim da moze odlicno da izgleda i zato postavljam sledece slike kao inspiraciju za sve nas da se igramo bojama, ako nista drugo- bar da se zabavimo i probamo nesto novo











Kao sto vidite ako uporedite ovaj post sa ovim videcete da nije toliko razlicit.

Isto tako primeticete da kada god dodje leto i slusate ili citate o letnjim trendovima u sminkanju cucete :
"U modi je zdrav ten, negovan izgled,  boje su jake i smele- crvene,pink, narandzaste, bronzeri, zlatne nijanse..." Nasuprot tome kako se hladnije vreme blizi "novi" trendovi su: "Prirodan,svetliji ten, bogate trepavice, srveni/bordo i neutralni ruzevi, ruzicasta rumenila,..." itd

Primeticete da su crveni karmin i ajlajneri uvek u trendu, kao i  prirodna boja koze, sto prirodnije obrve i pune trepavice.

Sta mislite o tim trendovima, i da li ih pratite!

Veliki pozdrav!